In ConversionControl a Project is a container for all the elements that generate aggregate data from a single project.

Traditionally, marketing softwares use the term “campaign”, but we think that project is a more appropriate term: an example for a project could be an event, a specific product, a webinar and every project that can be analyzed as a single.

In the ConversionControl dashboard you will find the total sum of all the data from the different projects, but if you want to analyze these data in a more complete way, then Projects are the way to go.

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